The BA (Hons.) Business Studies Bachelor programme (full-time courses)
Taught in English in Brussels by UBI, this programme is validated by Middlesex University London and students will be awarded a Middlesex University London degree on successful completion.
Objectives and Educational Policy
The present environment of business and management is evolving rapidly at the local and international level and at the organizational level. The environmental changes affecting managers and their decisions include:
A) the opening of a truly global market and the emergence of new sources of competition;
B) technological developments in information, production, and distribution systems;
C) changing financial markets;
D) relaxed attitudes towards risk taking, shifting managerial decisions and action towards short-term results, and
E) new sets of values affecting career and life planning.
The challenges facing today’s managers are huge and these challenges will grow more demanding in the future. United Business Institutes prepare young men and women for careers characterized by growing change, competition and uncertainty. We give our graduates intellectual and professional “vision”, as well as the essential skills for analyzing and solving a wide variety of “real life” problems.
Students receive a strong foundation of basic concepts and analytical techniques in accounting, finance, management, marketing, and communication. Students learn to understand business situations within a broad context and to use this knowledge to design rational and creative solutions. Problems, cases, and simulations expose students to actual situations in which the student has to make managerial decisions. Although the BA Programme prepares students for employment after graduation, the primary goal of a UNITED BUSINESS INSTITUTES education is to prepare the graduate to deal with a lifetime of intellectual and professional evolution. A continuing effort is made to stimulate the students in reaching their full potential, and the positive values of ambition and leadership are constantly stressed.
As previously stated, a manager’s toolbox must be filled with communication skills, mathematical abilities, economic theories, accounting techniques, marketing strategies, financial understandings, legal perceptions, and organizational methods. This leads to a demanding curriculum in both rigor and breadth. But the end result is a stimulating atmosphere in which the student learns to take pride in his or her achievements.
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